What colour do you want?

Posted by on 04 Mar 2012 | Category: Design, Hints & Tips

Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, recognisable brands.

Every touch point of a brand plays a vital role in brand recall, but the brand mark is the heart and soul of a brand’s image. Whilst it’s the interplay between colour, typeface, and symbol that creates a brand mark, colour is registered by the brain before either images or typography. A University of Loyola, Maryland study recently found the correct use of colour could increase brand recognition by up to 80%.

So what colour is best for your organisation or companies logo?

Here are two infographics and two charts to help. Click on each one to see a larger version. If you have trouble seeing the large version, right click on the image and select “Open Link in New Tab”.

The psychology of colour


The emotions of colour

emotions of colour

How do colours affect purchases?


Colours in branding


If you need further help with design and are located around the Christchurch and Canterbury (NZ) area, CQ’s consultants and designers can meet you for a design consultation. Contact us here.

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