Last year we attended an industry event that changed the way we look at marketing, especially direct mail. The presenter, Rafi Albo from Israel gave insights into his own clients direct mail campaigns, showing we no longer need to settle for 0-2% response rates. 10% or more are now achievable goals using the latest variable printing and database marketing tools.

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Topic: databases, direct mail, loyalty, marketing, Media Link, ROI, Variable Data Printing

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