If there was ever a video that could visually describe the power of Direct Marketing this is it.

Imagine your business is the stairs. Your flashier “escalator” competition is getting all of your customers. How do you create a memorable experience that gives people very good reasons to respond and get the results you’re after? 

  • Select and understand your target market (in this case the commuters of this underground station)
  • Create an experience (do something new that’s targeted to them and gets their attention)
  • Watch them respond

The reason to change from an escalator to a set of stairs? – Fun!

Is your marketing targeted to your clients?

Are you giving them easy ways to respond?

Are you offering something that will give them a reason to respond?

And most importantly, is it fun?

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