CQ News Blog » Posters

Use Mobile Marketing to Build Your Business

Dean — Wed, 16 Jun 2010 03:02:43 +0000

Here’s a really easy way to build your business and keep in touch with all of your clients.

Place point of sale signs at appropriate locations (check-out, table, counter or wall) and let the customer subscribe to your emailing list before they leave – just by using their cell phone!

Set up your own unique text keyword
Tell customers to text the keyword to a three digit number (easy)
add that they’ll go into a monthly prize draw!

It takes under a minute and over 90% of customers will use their phone without hesitation.

And once they’re on your email list, we have tools that can automatically gather up more details from them online into your customer database, like their names, delivery address, favourite wine, interests, birthdays etc.

Building a customer database has never been this easy!

Build up the customer database
keep in touch with them via text, email or direct mail
use offers to encourage visits to your physical or online store

This can boost monthly sales by 15-25%.

This is a great “print to mobile” loyalty marketing campaign.

CQ can help with all of the steps required to make this happen.

POS signage
TXT and email services
Direct and personalised mail.

Email dean@cq.co.nz to find out more.

Latex Printer & Wallpaper Printing

Dean — Thu, 11 Mar 2010 00:15:33 +0000

Our new Latex Printer is here!

So what is latex printing? …

a new large format digital print technology
designed to produce high quality permanent outdoor & indoor applications
using water-based latex inks with the environment in mind.

New applications for this printer include event banners, bus shelters, vehicle wraps, POS Posters, Exhibition Graphics, window graphics, lightboxes and Wallpaper!

Yes, you heard us… Wallpaper!

So now you can decorate any room, office or foyer just the way you’d like to. It’s a great way to design kids’ rooms, the board room etc… and create the WOW factor in your entranceway.

Add your company’s logo in the design to promote your branding.

Here’s another idea - Garage Doors!

How do you like these garage door graphics? We just need a crazy design and we can print these on our new latex printer so let your imagination go wild, get creative and can try something new.

These images are printed and attached to the outside of garage doors so it looks as though the doors are open with something random inside.

Latex printing is also featured on the Green Poster page on our CQ Green website!

Hollywood is Using QR Codes!

Dean — Fri, 14 Aug 2009 00:24:12 +0000

You may remember our article in June on the growing use of QR Codes in the developing mobile phone market. If you can’t remember it here’s the link:

http://news.cq.co.nz/news/adding-mobile/

In a nutshell CQ can generate and place a QR Code on your posters, business cards, flyers or WHATEVER, and anyone can read it using their mobile phone to record your contact details or go to a relevant page on your website.

In the promotional posters for Tim Burton’s new animated movie “9” one of the posters features a QR Code. Try it now and see the exclusive video on your mobile phone!

Adding Mobile to your Next Brochure

Kevin — Thu, 11 Jun 2009 19:04:04 +0000

Allowing customer feedback via mobile text messaging is the latest trend overseas, especially if your target market is in the 15-25 year olds. But now, it’s not just having people respond via an SMS code as we’ve seen in TV ads.

New Cool Print-to-Mobile Tools

Instead having people attempting to key in those long text messages or complex website addresses on their phone, we use the mobile phones’ built-in camera to do it all for them in seconds. i.e. The phone instantly captures specific instructions from a specially printed item. e.g.:

Just snap a photo of the barcode which then:

tells the Phone web browser to go directly to the product providers webpage for more information, even to buy the product or
prepares the phone to email or forward a special message on, with a link back to the suppliers web page with a special offer or
simply tells the phone to just save the details into it’s built-in address book or perhaps use the message as a discount voucher.

All this could be very handy if say you see a promotion on a magazine ad, website page, on a building, even street, realty or bus sign, and don’t have time to take down all the details. Now you’d just snap a photo of it and the special QR barcode (click photo left).

This provides the information for the phone to do its special ‘thing’, like sending you to the corresponding website on that product or property, or translating it into readable text. This will take off this year as people upgrade to 3G Phones.

N.B. Many Vodafone users here with a good camera phone may already have this QR capability and don’t realise it. Simply TXT QR to 710 to find out. They will text back a link to download the correct QR Code reader, for free. (Details click here)

As discovered overseas, QR Codes in printed signs, cards or flyers is a great way to connect with a youth market that’s notoriously difficult to reach – not just because it offers something new and different for them to interact with, but also because it generates a lot of street buzz.

Why Wait? Simply call us to discuss adding your personal QR code to your next brochure, poster or business card .

Looking for more neat QR code ideas? View the videos below: