The notebook that became a love letter

Posted by on 05 Feb 2012 | Category: Design, Industry Trends

Field Notes, a Chicago based company, produce a line of “classic” memo books inspired by agricultural memo books and pocket ledgers to produce a look and feel that is distinctive of years gone by.

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For Valentine’s Day, they have released a video to promote the Red Blooded notebook which has been recently added to the Field Notes standard product line.

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The notebook becomes a love letter and is a very inspiring and beautiful example of the power of creative books and print.

New Marketing Technique That Google and Facebook Are Using

Posted by on 24 Mar 2011 | Category: Industry Trends

Did we get your attention with that headline?

Facebook and Google have both been reaching out to prospects recently, using direct mail and print as part of their marketing effort.

Yep, that’s right. The two biggest companies in the worlds of online marketing and social media are using a channel that many marketers continue to shy away from.

In both cases, Google and Facebook are reaching out to people to promote their advertising platforms (Google AdWords and Facebook Ads, respectively).

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If you are a marketer, then this may be worth paying attention to the next time you contemplate cutting direct mail or print out of your marketing budget.

If Google and Facebook are using direct mail and print to make an impact on their target audience, then you probably should too. Call us at CQ. We can do the same for you.

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