The Institute of Physics has created QR Codes on beer mats with a technology theme (images below) to make people think. The idea is to get pub goers thinking about physics-based technologies such as the Internet, MP3 players, Smartphones and GPS. 50,000 beer mats with questions have gone out to 50 pubs around Brighton and Hove and customers can test their knowledge by texting in the answer or scanning a QR code on the back of the beer mat.

Topic: Design, Mobile, Mobile Marketing, QR Codes

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Source: http://mashable.com/2011/07/23/creative-qr-codes/ 

In the same way that bar codes don’t have to be boring, quick response codes can also be creative. Thanks to a 30% tolerance in readability, you can have some real fun with clever designs. Besides looking good, this can also make them more successful.

“Designer QR codes are not only a way to make your 2D barcode stand out, but they also add a more human element to the otherwise cold and techie appearance,” says Patrick Donnelly, QR code designer and expert. “This could be the difference between someone scanning your code or not.”

Take a look through the image gallery for 15 brilliant designs created for a range of businesses from big names such as Disney, little names such as local restaurants and even conceptual ideas. Let us know in the comments if a clever design would make you more likely to scan a code.

Click on each image to see larger.

Topic: design tips, Mobile Marketing, QR Codes

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