Volkswagen wanted to create the first ever test drive in a print ad. Technological innovations can be difficult to explain, and must be experienced.

Therefore Volkswagen created a phone app for readers of the print ad to download, so they could try it out for themselves, using the print ad to test drive.

Given the limited percentage of the NZ population with smart phones, do you think this would work in NZ?

Topic: agencies, marketing, Media Link, mobile apps, Mobile Marketing

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Topic: design tips, mobile apps

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