Augmented Reality update July 2013

Posted by on 07 Jul 2013 | Category: Industry Trends

While we’re only just halfway through the year, a number of very interesting augmented reality mobile apps have already arrived in 2013. This technology is getting better all of the time as companies discover new ways to bridge the gap between the physical and virtual.

Here are three of them that have stood out this year. Each is listed in the order that they were released, and as you’ll see, each one is better than the one before, due to the levels of interaction that each one allows.



The 2013 edition of the Guinness Book of World Records comes with an Augmented Reality feature for pages that display the ‘See It 3D’ tag.

The instructions, the download link for the app (available on both iOS and Android) plus a demonstration video are available here.

While its a great app for kids, its a more basic version of AR that we have witnessed so far, with some pages containing limited interaction. Tapping on the screen in some examples makes the animation move and make a sound.


Anatomy 4D puts every detail of complex human bodily systems into a free app that is very easy to use. Available for iOS or Android, Anatomy 4D lets you see a detailed 4D model of the human body, with the ability to view various biological systems, and turn them “on” and “off” with the touch of a button.


There is a lot more to see and do with this app and is a very good way to explain and demonstrate various bodily systems to students. Due to its content though, this app is not rated for minors.



colAR, created by HITlab NZ, at the University of Canterbury, Christchurch, New Zealand is an app that brings colouring book pages to life. You can colour in the book pages and see them pop out as three dimensional models on your screen.


The interaction here is of course outstanding, and while the app is free (only available on iOS), there are in-app purchases to unlock further content.

The future of augmented reality is bright, and the level of interaction that will be coming out in the next few years is sure to be even more amazing.

What we especially like about this technology is that it’s a great add-on to print, and is applicable to people of all ages (not just kids)!

If you have seen other great examples of augmented reality please let us know, we’d love to hear about them!

Back to vinyl

Posted by on 21 Jun 2013 | Category: Industry Trends

Stories of interactive print campaigns are popping up far more frequently now, but this one really stands out.

Kontor records, the worlds biggest dance music label, wanted to promote a new track to the advertising industry. The target market, agency creative directors, notoriously ignore promo CD’s. So for their mailing, Kontor used what all good Deejays use to grab their audience, real vinyl!

A vinyl record! But how could anyone play it?

Watch the video to find out how.


Click to enlarge:


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