CQ News June 2011

Posted by Dean on 03 Jul 2011 | Category: Latest News, Our People

Here’s a copy of this months CQ e-Newsletter. Click here if you’d like to subscribe.
 

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BAND-AIDS

Free again to Cantabrians (while stocks last). Last months band-aid idea was a major success.  We got great feedback about how it has brought a smile to what has been a difficult situation for Cantabrians. We’re offering these again!  (Don’t forget – these are fully removable without damage to the surface).

 
 

Get some free band-aids
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Send us a photo of your band-aid

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CQ DARTS

Are you sick of getting boring letters in the mail? If you get a special pricing letter from CQ you won’t get bored.  The reverse is printed with a dart template so you can have some fun when you are finished with it. It’s also a good way to send information around the office! (Who needs pigeons). This is another one of David’s bright ideas.  Do you have a fun idea for printing on the back of a letter or invoice?
Share your idea with us and you could win.  Our favourite idea will receive two movie tickets (available for to Christchurch, Canterbury, NZ residents only until Monday 18th July 2011).

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DART TEMPLATE


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GET YOUR CQ PAPER SAMPLES

We’re giving away paper samples  for our standard white papers.  This is not a complete sample book of all our paper stocks but very useful if you need to know what a certain weight/gsm of paper feels like. 

Simply enter your details and we’ll pop one of these in the post to you. (available for NZ residents only).

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MEET REG

We welcome Reg to the CQ team. Reg is our new Customer Care / Delivery Person.  We have made this job full time to keep up with demand. 

Special Offer: If you have had to move because of the Christchurch earthquakes we can offer free pick up and delivery for the next 6 months on all jobs over $25 (within the Chch area) rather than our usual $75.  Please email us to make arrangements for this.

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email us re: Special Offer
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See Other Staff Profiles
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More about CQ Delivery
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FUNNY YOUTUBE VIDEO!

Take a look at this funny YouTube video.  Have you ever felt this way trying to get your printer to work? Why not let CQ do that annoying print job – no job too small or too big.

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SCANNING

There has always been a list of reasons to protect your paper based documents  by converting them to a digital format.  The occurrence of natural disasters is just one reason. One of our customers was very glad they had started scanning their paper documents when the Christchurch earthquake struck.  Many documents had already been converted to a digital format meaning they could be reproduced if the paper document had been damaged.

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For more information on CQ Data services

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Contact a Sales Consultant

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Audi: Augmented Reality Calendar

Posted by Dean on 02 Jul 2011 | Category: Industry Trends

Source – http://printmediacentr.com/2011/07/audi-augmented-reality-calendar/ 

Brief Explanation:

A car calendar without cars! The calendar showed only high-quality landscape photos. In order to experience the cars, the user had to download an iPhone app. Using augmented reality, one could then bring out the cars onto the landscapes, with sounds, animations and all!

Describe the brief from the client:

The brief was to develop a calendar for Audi clients. The calendar should differ greatly from other car calendars and position Audi as innovative and modern.

Description of how you arrived at the final design:

When Audi introduces a car calendar, that calendar has to be just as innovative as the brand itself. Audi should not merely say “Vorsprung durch Technik” (Leading through technology) but prove it as well.

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Brief Explanation:

A car calendar without cars! The calendar showed only high-quality landscape photos. In order to experience the cars, the user had to download an iPhone app. Using augmented reality, one could then bring out the cars onto the landscapes, with sounds, animations and all!

Describe the brief from the client:

The brief was to develop a calendar for Audi clients. The calendar should differ greatly from other car calendars and position Audi as innovative and modern.

Description of how you arrived at the final design:

When Audi introduces a car calendar, that calendar has to be just as innovative as the brand itself. Audi should not merely say “Vorsprung durch Technik” (Leading through technology) but prove it as well.

Indication of how successful the outcome was in the market:

25,000 calendars were sent out. So far, the app has been downloaded 23,448 times. This means that most of the people who received a copy of the calendar have downloaded the app to experience “Vorsprung durch Technik” in a new dimension. Audi received numerous response mails from enthusiastic clients. Just one person obviously didn´t get it. He wrote an e-mail saying thank you for the lovely landscapes.

Advertising Agency: Neue Digitale/Razorfish , Germany

Managing Director: Sven Kuester, Sascha Martini

Creative Director: René Lamberti, Fabian Roser

Art Director: Kathrin Laser

Copywriter: Stephan Deisenhofer

Concept: Steffen Staeuber

Copywriter: Alexander Ardelean

Designer: Bartosz Elsner

Designer: Florian Uihlein

Interactive Designer: Jens Lembke, Julien Pietri

Programmer: Dennis Hantke, Dirk Tech

Technical Manager: Mathis Moder

Technical Director: Paul Schmidt

Account Manager: Kristina Klein, Dorte Luecker

Animator: David Loehr

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