“We prefer direct mail”

Posted by on 07 Jun 2012 | Category: Industry Trends

According to marketing firm Epsilon Targeting’s U.S. Consumer Channel Preference Study, direct mail continues to deliver as consumer’s preferred means of receiving marketing messages from brands.


Key findings:

  • 6 out of 10 U.S. consumers surveyed say they “enjoy getting postal mail from brands about new products.”
  • Across all key verticals – from financial and insurance to retail and personal care – direct mail is preferred over email by all respondents. The propensity for direct mail also extends to the 18-34 year old demographic.
Statement % of consumers
I enjoy checking my letter box


I receive too many emails in one day


I enjoy getting postal mail from brands about new products


I enjoy getting email from brands about new products


I get a lot more emails that I do not open



In response to the findings, Warren Storey, VP of Product Marketing and Insight at ICOM, a division of Epsilon Targeting, said “It’s just surprising because everything you hear in the media is basically counter to what the consumers are actually telling us, which is that direct mail is still the preferred channel. Direct mail is one of those mediums that is always quietly there in the background doing a great job”.

Source: Epsilon Targeting, Consumer Survey Results Reveal Direct Marketing is Most Preferred Channel for Receipt of Brand Communications, 1 December 2011.

QR Codes used to produce a virtual grocery store

Posted by on 02 Jul 2011 | Category: Industry Trends

This is the best use of QR Codes I’ve seen so far.

Koreans are the second most hardest working people in the world. For them going grocery shopping once a week is seen as a dreaded task.

Tesco (now known in South Korea as Home plus) decided to make shopping easier for Koreans by setting up virtual stores in locations such as subway stations walls using large printed backlit displays. People could then purchase items seen on the wall by scanning QR Codes with their mobile phones, adding each item to their shopping carts. Couriers would then deliver the goods to their homes.

Not only did Tesco investigate their market and provide a solution to a problem, they also increased their online sales by 130%.

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