Interactive Print beyond the QR Code

Posted by on 21 Jul 2012 | Category: Industry Trends

Following on from our article A beginners guide to QR Codes, posted earlier this month, there are a number of new tools available that continue to bridge the growing connection between physical print, places and objects and the digital world.

Currently, the most common method for bridging print and objects with online services is by scanning 2D barcodes like QR Codes, Microsoft Tags or Datamatrix barcodes via a smartphone or tablet device.

The other method has been by making print and objects digitally interactive through Augmented Reality via a home computer, store kiosk or mobile phone.

But now there are a number of new “super scanning” apps available from companies like junaio, Digimarc, Google Goggles and Layar by IBM, that are quickly blurring the lines between barcode scanning, augmented reality and online information.

junaio

Digimarc

Layar

Google Goggles

clip_image001

clip_image002

clip_image004

clip_image003

android_market_logo_100

android_market_logo_100

android_market_logo_100

android_market_logo_100

app-store-buttons-preview

app-store-buttons-preview

app-store-buttons-preview

app-store-buttons-preview

A quick super scanning app comparison (Current as at 21/7/12, gathered from websites and YouTube):

 

QR Code scanning

Object recognition

Audio recognition

Augmented Reality

Online or Realtime information

junaio

Y

Y

Y

Y

Digimarc

Y

Y

Y

Y

Google Goggles

Y

Y

Y

Layar

Y

Y

Y

 

junaio

junaio is a step towards the idea of "The Augmented World" with the capability to recognize images, barcodes and QR codes to unlock the digital infomation around us. Hit the "SCAN" button and point your camera at whatever it is you wish to get information on, provided it can be found in one of junaio’s channels, databases or connected partner platforms.

 

junaio on iPad 2 – Augmented Reality 2.0

 

junaio – 3D mobile augmented reality community

 

Digimarc

Digimarc Discover is a reference platform for information, entertainment or assistance related to the content we are most interested in. Using the built in camera and microphone, digital devices like mobile phones can "look and listen" and recognize content we want to experience further.

 

Digimarc Discover for Print Publishers

 

Pinterest-enabled Publication, House Beautiful

 

Layar

Layar is an easy way to add digital content to print media. It’s a self-service web application that lets publishers infuse static pages with interactive experiences.

 

Layar – Impactful Augmented Reality in Your Everyday Life

 

How to Use the Layar Creator

 

Google Goggles (also known as Google Search on iTunes Store)

Instead of using words, take a picture to search the web.

 

Google Goggles Labs – Marketing Experiment

 

And of course the glasses themselves: Project Glass

Driving traffic online using direct mail marketing

Posted by on 02 Sep 2010 | Category: Hints & Tips, Industry Trends

Source: http://www.overnightprints.com/news/driving-traffic-online-using-direct-mail-marketing-1064 

There are an overwhelming number of consumers who actively search the web to learn about new products and services, which has led many small business owners to create websites that either educate consumers on their offerings or allow them to buy directly. However, driving traffic to web pages can often be difficult, with many entrepreneurs spending heavily on paid search campaigns. Direct mail can encourage web traffic.

Speaking to MarketingProfs, Dean Rieck recently asserted that direct mail can be used to help support web-based marketing efforts.

Citing a study from ExactTarget, he claims that 76 percent of internet shoppers who made online purchases are influenced by direct mail.

Successful integration of the two platforms is key, so Rieck offered small business owners several tips for merging their on and offline campaigns. "Old and new media aren’t necessarily oil and water – when blended properly, they can pack a potent punch," notes MarketingProfs.

First, consumers need a good reason to take the extra effort to visit a company’s website. Rieck suggests business owners "tempt" shoppers with compelling incentives, which could range from whitepapers to coupons. "It must be something they want, not just something you want them to see," Rieck told the source

Entrepreneurs should also remember that consumers receiving direct mail have to manually type in web addresses to visit their sites. With this in mind, small business owners should make their web addresses as simple as possible, and possibly even use link shortening services, such as Bit.ly, if their URLs are too complex.

As always, calls to action should be clear and direct mail recipients to business websites. For example, if companies are offering consumers a discount for taking a survey, they should be sure to specifically list the survey’s URL. "People are more likely to respond when you specifically tell them what to do," Rieck said.

If small business owners are using direct mail to promote specific campaigns, they may also want to consider launching a unique landing page for recipients. This allows them to better track how much traffic their campaigns are driving and create tailored experiences for consumers.

While direct mail can be used to boost web traffic, this strategy will only work if messages are delivered to the right consumers. Marketing Lists Direct recently advised small business owners to consult third-party mailing list vendors so they can more effectively reach their target audience

Next Page »

Clicky Web Analytics

Clicky