Here’s a really easy way to build your business and keep in touch with all of your clients. Place point of sale signs at appropriate locations (check-out, table, counter or wall) and let the customer subscribe to your emailing list before they leave – just by using their cell phone!

• Set up your own unique text keyword
• Tell customers to text the keyword to a three digit number (easy)
• add that they’ll go into a monthly prize draw!

It takes under a minute and over 90% of customers will use their phone without hesitation.

And once they’re on your email list, we have tools that can automatically gather up more details from them online into your customer database, like their names, delivery address, favourite wine, interests, birthdays etc.

Building a customer database has never been this easy!

• Build up the customer database
• keep in touch with them via text, email or direct mail
• use offers to encourage visits to your physical or online store

This can boost monthly sales by 15-25%.

This is a great “print to mobile” loyalty marketing campaign.

CQ can help with all of the steps required to make this happen.

• POS signage
• TXT and email services
• Direct and personalised mail.

Email dean@cq.co.nz to find out more.

Topic: databases, direct mail, email, loyalty, Mobile Marketing, Posters

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Many company owners, marketers and agency people are afraid to look at ROI (Return on Investment) for their marketing or advertising efforts. The agency pitch is to market for ‘branding’, not just sales. Yeah, right… Companies today must monitor ROI for every campaign, then willingly use that data to constantly improve their results.

Below are handy marketing calculators to help determine if your last email or direct marketing campaign made a profit! It helps set some realistic expectations and guidelines on where you should invest your efforts…

Direct Mail ROI Calculator	Email Marketing ROI Calculator

Good ROIs come from a three-fold approach. Good offer, compelling message and qualified, segmented database.

Topic: agencies, direct mail, email, marketing, ROI

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