What colour do you want?

Posted by on 04 Mar 2012 | Category: Design, Hints & Tips

Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, recognisable brands.

Every touch point of a brand plays a vital role in brand recall, but the brand mark is the heart and soul of a brand’s image. Whilst it’s the interplay between colour, typeface, and symbol that creates a brand mark, colour is registered by the brain before either images or typography. A University of Loyola, Maryland study recently found the correct use of colour could increase brand recognition by up to 80%.

So what colour is best for your organisation or companies logo?

Here are two infographics and two charts to help. Click on each one to see a larger version. If you have trouble seeing the large version, right click on the image and select “Open Link in New Tab”.

The psychology of colour

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The emotions of colour

emotions of colour

How do colours affect purchases?

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Colours in branding

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If you need further help with design and are located around the Christchurch and Canterbury (NZ) area, CQ’s consultants and designers can meet you for a design consultation. Contact us here.

15 Beautiful and Creative QR Codes

Posted by on 17 Aug 2011 | Category: Design, Hints & Tips

Source: http://mashable.com/2011/07/23/creative-qr-codes/ 

In the same way that bar codes don’t have to be boring, quick response codes can also be creative. Thanks to a 30% tolerance in readability, you can have some real fun with clever designs. Besides looking good, this can also make them more successful.

“Designer QR codes are not only a way to make your 2D barcode stand out, but they also add a more human element to the otherwise cold and techie appearance,” says Patrick Donnelly, QR code designer and expert. “This could be the difference between someone scanning your code or not.”

Take a look through the image gallery for 15 brilliant designs created for a range of businesses from big names such as Disney, little names such as local restaurants and even conceptual ideas. Let us know in the comments if a clever design would make you more likely to scan a code.

Click on each image to see larger.

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