Augmented Reality update July 2013

Posted by on 07 Jul 2013 | Category: Industry Trends

While we’re only just halfway through the year, a number of very interesting augmented reality mobile apps have already arrived in 2013. This technology is getting better all of the time as companies discover new ways to bridge the gap between the physical and virtual.

Here are three of them that have stood out this year. Each is listed in the order that they were released, and as you’ll see, each one is better than the one before, due to the levels of interaction that each one allows.



The 2013 edition of the Guinness Book of World Records comes with an Augmented Reality feature for pages that display the ‘See It 3D’ tag.

The instructions, the download link for the app (available on both iOS and Android) plus a demonstration video are available here.

While its a great app for kids, its a more basic version of AR that we have witnessed so far, with some pages containing limited interaction. Tapping on the screen in some examples makes the animation move and make a sound.


Anatomy 4D puts every detail of complex human bodily systems into a free app that is very easy to use. Available for iOS or Android, Anatomy 4D lets you see a detailed 4D model of the human body, with the ability to view various biological systems, and turn them “on” and “off” with the touch of a button.


There is a lot more to see and do with this app and is a very good way to explain and demonstrate various bodily systems to students. Due to its content though, this app is not rated for minors.



colAR, created by HITlab NZ, at the University of Canterbury, Christchurch, New Zealand is an app that brings colouring book pages to life. You can colour in the book pages and see them pop out as three dimensional models on your screen.


The interaction here is of course outstanding, and while the app is free (only available on iOS), there are in-app purchases to unlock further content.

The future of augmented reality is bright, and the level of interaction that will be coming out in the next few years is sure to be even more amazing.

What we especially like about this technology is that it’s a great add-on to print, and is applicable to people of all ages (not just kids)!

If you have seen other great examples of augmented reality please let us know, we’d love to hear about them!

Sainsbury’s Launches Interactive AR Mag

Posted by on 14 Sep 2012 | Category: Industry Trends

Sainsbury’s has launched its first interactive store magazine by introducing augmented reality (AR) into its advertising and editorial. The magazine features interactive print ad campaigns from brands such as John West and will have editorial content including exclusive how-to-videos from leading chefs.

The magazine is produced by content agency Seven but it has brought in Aurasma to provide the AR content, which will also include a special message from editor Helen Lang and interactive competitions. The supermarket is hoping the ability to enhance print campaigns with features including ‘tap to buy’ buttons will be an attractive proposition to potential advertisers as it seeks to develop the magazine, which it claims is the most widely read monthly paid-for-title.

By downloading the free Aurasma Lite app onto their smartphone or tablet and hovering their device above the page, shoppers will be able to engage with the interactive features, allowing brands to gauge reaction to the magazine’s new adverts by measuring how many customers tap to buy products direct from the Sainsbury’s online retail page or access related weblinks such as Facebook (video below).

Rowan Manning, group commercial director at Seven said: “Augmented reality has huge potential for brands who want to engage with consumers at a deeper level, and really benefit from this unique opportunity to combine the power of the engagement of print with the immediacy of digital. Brands can drive consumers directly from their display or advertorial page to point of purchase or to branded sites to ensure consumers have a truly immersive experience with their products. And our ability to use existing promotional collateral such as video, and audio, gives us creative flexibility without incurring further costs, making assets work harder.”


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