QR Codes used to produce a virtual grocery store

Posted by on 02 Jul 2011 | Category: Industry Trends

This is the best use of QR Codes I’ve seen so far.

Koreans are the second most hardest working people in the world. For them going grocery shopping once a week is seen as a dreaded task.

Tesco (now known in South Korea as Home plus) decided to make shopping easier for Koreans by setting up virtual stores in locations such as subway stations walls using large printed backlit displays. People could then purchase items seen on the wall by scanning QR Codes with their mobile phones, adding each item to their shopping carts. Couriers would then deliver the goods to their homes.

Not only did Tesco investigate their market and provide a solution to a problem, they also increased their online sales by 130%.

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