Source: http://2d-code.co.uk/iop-qr-code-beer-mats/ 

The Institute of Physics has created QR Codes on beer mats with a technology theme (images below) to make people think. The idea is to get pub goers thinking about physics-based technologies such as the Internet, MP3 players, Smartphones and GPS. 50,000 beer mats with questions have gone out to 50 pubs around Brighton and Hove and customers can test their knowledge by texting in the answer or scanning a QR code on the back of the beer mat.

Topic: Design, Mobile, Mobile Marketing, QR Codes

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Source: http://mashable.com/2011/04/26/qr-code-resume/ 

QR CODE – Content-rich Resume from Victor petit on Vimeo.

Prepare to feel really inadequate about your chosen resume font. This dude has fashioned a custom QR code resume that is sure to break up the monotony of any HR person’s day.

Made by Victor Petit — who was looking for an internship but recently scored one — this resume is reminiscent of band Cassius’s video and accompanying app [iTunes link] for “I Love You So.” It features a QR code in the middle of a picture of a face (on the back of a printed resume) that unlocks a video of the missing mouth on your phone.

“I realized during my previous job search that getting an interview at a communication agency is the hardest part of the process,” says Petit. “I tried to create a CV that would enable me to express myself vocally as soon as they read the paper version. The combination of a sheet of paper and a QR code felt like the best way to reach that goal.”

We’re not sure what exactly Petit’s skills are from the video alone — it has no sound — aside from being extremely awesome.

Topic: direct mail, marketing, Media Link, Mobile, QR Code, QR Codes

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