When promoting your business in print – what message are you sending out?

“Marketing: It’s Not About You” was borrowed from a similar heading in the Marketing Technology Blog on website design. But the same is obviously true in marketing. Too often we talk only of ourselves. Our amazing product. Our amazing service. The reality that customers generally couldn’t care less about us or our fancy offerings. They are concerned only with themselves.

body-logo Persuasion architect guru Bryan Eisenburg of futurenow provides a nifty little online calculator which calculates your website or brochure effectiveness. (Click here). It looks at the we vs you words and determines how often you talk about yourself and how often you talk about the prospect.

Ref: It’s the Customer Stupid.

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