Many company owners, marketers and agency people are afraid to look at ROI (Return on Investment) for their marketing or advertising efforts. The agency pitch is to market for ‘branding’, not just sales. Yeah, right… Companies today must monitor ROI for every campaign, then willingly use that data to constantly improve their results.

Below are handy marketing calculators to help determine if your last email or direct marketing campaign made a profit! It helps set some realistic expectations and guidelines on where you should invest your efforts…

Direct Mail ROI Calculator  Email Marketing ROI Calculator 
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Good ROIs come from a three-fold approach. Good offer, compelling message and qualified, segmented database.

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