Going Green for Sales

Posted by on 28 Jan 2009 | Category: Hints & Tips

Everywhere you look, it’s all about the green—environmental friendliness and sustainability, that is.

Earlier this year, a study from DoubleClick found that given the choice between two similar products, 83% of consumers will choose those that are “environmentally friendly” and nearly half are willing to pay at least 5% more for them.

Not only this, but consumers’ online experience has a huge influence in their decisions.

Tell Your Story

With this in mind, every business owner, like we do at CQ, should be asking themselves the question, “Do I have a green story to tell? If so what is it? And how am I getting that story out there?”

Make sure your green message is in your customer communications. Put it on your business cards or brochures. Put it on your website. Use search engine optimization techniques so people can find it. You may be surprised of the results obtained…

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