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	<title>CQ News Blog</title>
	<link>http://news.cq.co.nz</link>
	<description>Print With Intelligence</description>
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		<title>The notebook that became a love letter</title>
		<description><![CDATA[Field Notes, a Chicago based company, produce a line of “classic” memo books inspired by agricultural memo books and pocket ledgers to produce a look and feel that is distinctive of years gone by. 

For Valentine’s Day, they have released a video to promote the Red Blooded notebook which has been recently added to the [...]]]></description>
		<link>http://news.cq.co.nz/trends/the-notebook-that-became-a-love-letter/</link>
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		<title>Paper beats digital for retail marketing</title>
		<description><![CDATA[Traditional printed circulars have proven to be significantly more popular and effective among today’s shoppers than electronic-based direct marketing materials, according to a new Nielsen survey.
The market research company’s Evolution of Circulars survey, published last month, found that printed marketing materials such as direct mail, newspaper inserts, and in-store catalogues were the most popular of [...]]]></description>
		<link>http://news.cq.co.nz/trends/paper-beats-digital-for-retail-marketing/</link>
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		<title>Merry Christmas from CQ</title>
		<description><![CDATA[Well it’s “Christmas Eve Eve” (as some would call it) and we’re all still busy finishing up for the week. 
2011 has been a year unlike any other for Christchurch. For those readers of this blog who are overseas, our City has faced many large earthquakes this year (as well as two heavy dumps of [...]]]></description>
		<link>http://news.cq.co.nz/people/merry-christmas-from-cq/</link>
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		<title>QR Codes On Beer Mats Make You Think</title>
		<description><![CDATA[The Institute of Physics has created QR Codes on beer mats with a technology theme (images below) to make people think. The idea is to get pub goers thinking about physics-based technologies such as the Internet, MP3 players, Smartphones and GPS. 50,000 beer mats with questions have gone out to 50 pubs around Brighton and [...]]]></description>
		<link>http://news.cq.co.nz/trends/qr-codes-on-beer-mats-make-you-think/</link>
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		<title>QR Code Resume</title>
		<description><![CDATA[Source: http://mashable.com/2011/04/26/qr-code-resume/&#160;
&#160;

QR CODE &#8211; Content-rich Resume from Victor petit on Vimeo.
Prepare to feel really inadequate about your chosen resume font. This dude has fashioned a custom QR code resume that is sure to break up the monotony of any HR person’s day.
Made by Victor Petit — who was looking for an internship but recently scored [...]]]></description>
		<link>http://news.cq.co.nz/trends/qr-code-resume/</link>
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		<title>The physicality of print</title>
		<description><![CDATA[In the on going debate between printed books and eBooks, you rarely hear about the major benefit of print.
It’s physicality.
No matter what people may say &#8211; print is not dead, and it never will be. The tactile learner within us needs it. 
We store books, we stack them, we design furniture to showcase them, and [...]]]></description>
		<link>http://news.cq.co.nz/design/the-physicality-of-print/</link>
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		<title>15 Beautiful and Creative QR Codes</title>
		<description><![CDATA[Source: http://mashable.com/2011/07/23/creative-qr-codes/&#160;
In the same way that bar codes don’t have to be boring, quick response codes can also be creative. Thanks to a 30% tolerance in readability, you can have some real fun with clever designs. Besides looking good, this can also make them more successful.
“Designer QR codes are not only a way to make [...]]]></description>
		<link>http://news.cq.co.nz/hints-tips/15-beautiful-and-creative-qr-codes/</link>
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		<title>5 Big Mistakes To Avoid in Your QR Code Marketing Campaign</title>
		<description><![CDATA[source: http://mashable.com/2011/08/02/qr-code-mistakes/&#160;

Matthias Galica is CEO of ShareSquare, the leading platform for connecting offline audiences to the brands they love via QR codes and custom HTML5 mobile web apps with real-time analytics.
Consumer-facing QR codes are hitting mainstream America hard this summer. Despite the idea that a rising tide lifts all boats, many well-intentioned marketers are crippling [...]]]></description>
		<link>http://news.cq.co.nz/hints-tips/5-mistakes-to-avoid-with-qr-codes/</link>
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		<title>CQ News June 2011</title>
		<description><![CDATA[Here’s a copy of this months CQ e-Newsletter. Click here if you’d like to subscribe.
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BAND-AIDS 
Free again to Cantabrians (while stocks last). Last months band-aid idea was a major success.&#160; We got great feedback about how it has brought a smile to what has been a difficult situation for Cantabrians. We&#8217;re offering these again!&#160; (Don&#8217;t [...]]]></description>
		<link>http://news.cq.co.nz/news/cq-news-june-2011/</link>
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		<title>QR Codes used to produce a virtual grocery store</title>
		<description><![CDATA[This is the best use of QR Codes I’ve seen so far. 
Koreans are the second most hardest working people in the world. For them going grocery shopping once a week is seen as a dreaded task. 
Tesco (now known in South Korea as Home plus) decided to make shopping easier for Koreans by setting [...]]]></description>
		<link>http://news.cq.co.nz/trends/qr-codes-used-to-produce-a-virtual-grocery-store/</link>
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