Oops, The Intentional Error

Posted by on 09 Sep 2010 | Category: Hints & Tips, Success Stories

Based on an article by Dan Kennedy

marketing-error

Sometimes it’s fun – and profitable – to use a marketing gimmick, by introducing an intentional error into your direct mail campaign.

Not long ago, Jeff Kaller mailed a mountain of postcards driving people to call – the wrong number. Followed by mailings apologizing for and correcting the mistake.

And getting better than ever response.

In another case a sales letter and registration form was sent out for a very pricey event with the dates, place and price missing. Nearly 70% called to inform the sender of the mistakes: some irritated, some trying to be helpful. This put 70% on the phone with his three telemarketers, who closed half during the calls; net 35% registration vs. best ever prior sign-up rate from same customers for comparable events, 15%.

Joe Sugarman gave discounts and rewards to people who found the most mistakes in his ads. The technical term for this is: involvement.

error

Intentional errors… are they gimmicks, or are they ‘hooks’?

You’ll know once the responses start coming in! 😉

The 8,100% ROI Mailing

Posted by on 10 Aug 2008 | Category: Success Stories

What would a 37% newsletter response rate mean to you? This is the amazing true-life story of private Chiropractor, Doc Nielsen. Marketing guru David Frey outlines the case below.

Direct mail for small businesses is what we do best. We can provide a complete design-print service or let you design it yourself using our free MS Word or Publisher templates. When you’re done, just mail merge and ‘print’ the job to us via our internet print queue. Whether you’re promoting a new product, service or your new website, direct mail REALLY WORKS!

Let us help you save time, expense and achieve a great ROI on your next newsletter. For details or a quick quote phone Dean on 03 963 8899 or email zn.oc.qcnull@ofni

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