Volkswagen wanted to create the first ever test drive in a print ad. Technological innovations can be difficult to explain, and must be experienced.

Therefore Volkswagen created a phone app for readers of the print ad to download, so they could try it out for themselves, using the print ad to test drive.

Given the limited percentage of the NZ population with smart phones, do you think this would work in NZ?

Topic: agencies, marketing, Media Link, mobile apps, Mobile Marketing

No Comments »

Did we get your attention with that headline?

Facebook and Google have both been reaching out to prospects recently, using direct mail and print as part of their marketing effort.

Yep, that’s right. The two biggest companies in the worlds of online marketing and social media are using a channel that many marketers continue to shy away from.

In both cases, Google and Facebook are reaching out to people to promote their advertising platforms (Google AdWords and Facebook Ads, respectively).

If you are a marketer, then this may be worth paying attention to the next time you contemplate cutting direct mail or print out of your marketing budget.

If Google and Facebook are using direct mail and print to make an impact on their target audience, then you probably should too. Call us at CQ. We can do the same for you.

Topic: databases, direct mail, marketing, Personalisation, ROI, Variable Data Printing

No Comments »