Broadcasting and search are great ways to market, but what about direct marketing? Is it really dead or, as some people describe it, "Advertisings Ugly Step Sister"?

Have a look at how marketing has dramatically changed over the last few years, and how a well planned direct marketing campaign can produce extremely good responses, profit and return on investment!

Topic: agencies, business, databases, direct mail, internet, loyalty, marketing, Media Link, Mobile Marketing, PURL's, QR Code, ROI, Social Media

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If there was ever a video that could visually describe the power of Direct Marketing this is it.

Imagine your business is the stairs. Your flashier “escalator” competition is getting all of your customers. How do you create a memorable experience that gives people very good reasons to respond and get the results you’re after? 

• Select and understand your target market (in this case the commuters of this underground station)
• Create an experience (do something new that’s targeted to them and gets their attention)
• Watch them respond

The reason to change from an escalator to a set of stairs? – Fun!

Is your marketing targeted to your clients?

Are you giving them easy ways to respond?

Are you offering something that will give them a reason to respond?

And most importantly, is it fun?

Topic: marketing, Media Link

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