Direct mail marketing using the compact Postcard format is very popular overseas, especially popular with Realtors, Home Business and Health Services providers. They can save up to 60%, yet provide exceptional response rates compared with traditional direct mail campaigns involving the stuffing of envelopes.

However it’s not just the compact  format. The design, content and offer play a big part too. A card that engages people, sending them back to your company website to buy, for more information or enter competitions is the real secret.

There’s one particular postcard campaign in the US that’s consistently popular and super-successful, breaking sales records year after year through a simple technique. Response rates are over ten times the industry average. Watch the video below, courtesy of Small Business marketer, David Frey.

Now you’ve seen how easy it is, let us turn that concept, into reality.

We’re experts in affordable variable data printing, web-to-print and purl marketing technologies. Talk to us about our new super-effective personalisation options and the amazing business results that come with postcard mailings. Phone Dean on 03 963 8899 or email dean@cq.co.nz

Topic: databases, direct mail, Media Link, Personalisation, postcards, ROI, savings, Variable Data Printing

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Business cards may be small, but their impact is huge. A business card plays an important part in making a lasting impression upon those you do business with. When choosing a business card, don’t be cheap. (If you’re on a limited budget,  try to save elsewhere.)

Experienced sales reps know how important it is to make a good first impression on their prospects. They buy nice clothes, drive nice cars, and wine and dine prospects and clients – only to give them a cheap business card? Why not consider a premium grade card on the best card stock that would really wow a customer and add to the overall good impression?

1. Feature your company brand, website address and name prominently. For established companies, the logo is important too, because it will help people associate your name with the product or service you are selling. In some industries, a photo of yourself helps too.
2. Don’t take up too much space listing all the ways you can be contacted. It’s best to list just your phone, website and email address. Personal cell phone numbers should be given to the client verbally, only when necessary and fax numbers are largely superfluous in our internet world.
3. Full-colour printing with photos adds a dramatic impact to the look of your business card. Other classy touches like silk card stock and corner-cutting also allow you to really stand out from the crowd.
4. Don’t overlook the backside of your card. It is a great place to add more sales and marketing information, a map and location, or photos of your products, mini calendar or area for ‘next appointment’ details.
5. It’s worth the time! Business cards and other ‘pocketable’ items are one of the most important tools for growing business today. The time and effort you spend creating and printing excellent business cards will pay future dividends.

Topic: business cards, design tips, marketing

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